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Netlyo

Technology · Software · Products

Building useful technology for the modern web.

Netlyo is a software company. We design and build products that remove a real problem — carefully, in the open, and without the noise the industry usually comes with.

  • SaaS
  • AI products
  • Web applications
  • Developer tools
  • Automation
  • APIs
  • Commerce technology

What we build

Seven directions, one standard.

Netlyo is not tied to a single category. These are the kinds of software we build — some already in progress, some ahead of us.

  • 01

    SaaS

    Hosted tools people pay for because they save real time. Built to run small, priced to stay honest.

  • 02

    AI products

    Applied models inside products with a clear job. Useful output, visible limits, no theatre.

  • 03

    Web applications

    Interfaces that stay fast on a mid-range phone and make sense the first time you open them.

  • 04

    Developer tools

    Software for the people who ship software. Sharp defaults, readable errors, no ceremony.

  • 05

    Automation

    Systems that remove the repetitive part of a workflow and leave the judgement to a person.

  • 06

    APIs

    Documented, versioned interfaces that other teams can build on without reading our source.

  • 07

    Commerce technology

    The infrastructure underneath selling online — checkout, licensing, delivery, billing.

The ledger

Numbers we can actually stand behind.

  • 07
    Directions we build inListed above, in full
  • 06
    Rules every product is held toNo exceptions, including this site
  • 03
    Runtime dependencies on this siteReact, React DOM, Next.js
  • 00
    Trackers, cookies or analyticsNothing to opt out of
  • 00
    Products shipped so farThe honest number, updated the day it changes

Products

What we have shipped.

The product directory is live and empty. That is the honest state of things today.

Status

Nothing shipped yet. We’re building.

The first Netlyo products are in progress. We would rather show you nothing than show you a name with no software behind it — this page fills in the moment something is real.

Every entry will carry one of these

  • Live
  • In development
  • Coming soon
  • Experimental

How we build

Boring foundations. Interesting products.

Every Netlyo product is held to the same six rules. They are the reason we can move slowly on decisions and quickly on everything else.

  1. 01

    Build useful things

    A product earns its existence by removing a real problem. If we cannot name the problem in one sentence, we do not start.

  2. 02

    Keep them simple

    Scope is the first thing that goes wrong. We ship the smallest version that is genuinely good, then improve it in public.

  3. 03

    Respect the user

    No dark patterns, no manufactured urgency, no data collected because it might be useful later. Clear pricing, honest limits.

  4. 04

    Obsess over performance

    Speed is a feature that every other feature depends on. We budget bytes, measure on real devices, and treat regressions as bugs.

  5. 05

    Experiment continuously

    Most ideas do not survive contact with a prototype. We build them small, look at them honestly, and keep the ones that hold up.

  6. 06

    Ship thoughtfully

    Long-term software is a series of reversible decisions. We prefer boring foundations and interesting products, not the reverse.

Ecosystem

Different products. One direction.

Netlyo is the technology brand — software, SaaS, AI, developer tools, applications. WPXERO is the specialist brand underneath it, focused entirely on WordPress products. Separate audiences, separate roadmaps, the same standard of work.

  • Parent brand
    NetlyoTechnology, software and products for the wider web.netlyo.com
  • Specialist brand
    WPXEROPremium WordPress products — plugins, blocks and extensions.wpxero.com

Labs

Most of what we build never ships. That is the point.

Experiments are how a product company stays honest. Four stages, and only the last one has our name on it.

  1. 01

    Notice

    A problem shows up more than once, in more than one place. We write it down before we write any code.

  2. 02

    Prototype

    A small, ugly, working version. Enough to find out whether the idea survives being used.

  3. 03

    Decide

    Most prototypes end here, on purpose. The ones that hold up get a name, a scope and a schedule.

  4. 04

    Ship

    It goes out when it is genuinely good at one thing — then it keeps improving in public.

Contact

Have something worth building?

Ideas, problems worth solving, collaborations, or work you think we would find interesting — the inbox is read by the people who build the software.

Building useful technology for the modern web